Marketing Operations & Systems
Your Marketing Doesn't Have to Feel Like Guesswork.
You've tried running ads, followed advice from five different people, maybe hired a vendor or two, and you still can't tell what's actually working. That reaction is normal. It's also fixable.
20+ Years
In Marketing
100
Attorney Clients, First Year
StoryBrand
Framework Trained
5 Kids
Raised (and Lived to Tell)
The Reality
Marketing Isn't Complicated Because You're Bad at It.
It's complicated because it has a lot of moving parts. Google Ads alone has dozens of levers that can quietly blow up a budget. Sometimes the gap is even simpler — nobody ever mentioned that ad traffic needs a real landing page, not just your homepage. Either way, you're left making decisions you don't have the background to evaluate, hoping something sticks.
About Me
I've Spent Two Decades Solving the Marketing Puzzle.
I came into marketing sideways. I was an IT guy who couldn't stop being curious about why some campaigns worked and most didn't. That curiosity turned into two decades of actually solving the puzzle, including formal training in the StoryBrand messaging framework. Before any of that, I grew up in landscaping, and I still think about campaigns the way I used to think about plants: they need the right conditions, regular attention, and someone who notices small problems before they become big ones.
These days I'm the Marketing Services Director at Non-Stuffy Marketing, where I get to do the thing I actually enjoy at a scale that matters.
Let's Talk About Your Marketing
What Changes
You're Not Just Fixing a Campaign. You're Changing How It Feels to Run Your Business.
Most people call me hoping to get their marketing under control. What they don't expect is what else they get.
01
For Your Marketing
A clear, carefully built system around what's actually working: not guesswork, not one-off tactics, not crossed fingers. Growth that holds up over time instead of spiking and stalling.
02
For You
The anxiety fades because the guessing stops. You start to feel like you're steering the business again, with a real sense of what's working and why.
The vast majority of people I work with go from anxious and overwhelmed to steady and in control. It's not magic; it's just having an actual plan.
How I Work
More Order, Less Guessing.
We'll follow a simple, three-step process.
Listen First
We start with a real conversation about what's actually happening, not a pitch. I'd rather understand your situation than assume I already know it.
Find What's Actually Broken
Sometimes it's one missing landing page. Sometimes it's a budget with no guardrails. Either way, we find the specific gaps quietly costing you, instead of guessing at fixes.
Build Systems, Not Just Activity
Once we know what's broken, we build real systems around it, not just more activity. That's what makes your growth scalable and predictable.
Real Results
Results I'm Proud Of.
One client went from roughly $30k months to $100k+ months after we helped rebuild their marketing systems. That's the kind of win I'm chasing every time — not flashy, just real.
Common Questions
You Have Questions. Here Are Honest Answers.
No. This is a personal site, not a funnel. If we talk, it's a real conversation, not a script.
That's normal, and it's usually where we start. Most people can feel that something's off before they can name it.
Most of my current focus is attorneys and professional services firms, but the underlying systems apply anywhere marketing feels overwhelming.
Send an email. No pressure, no pitch deck, just a conversation to see if it makes sense to keep talking.
I lead operations, systems, and retention at Non-Stuffy Marketing, so the answer depends on what you need. Let's talk and figure out the right fit.
Take the First Step
Tired of Guessing With Your Marketing?
No pressure, just a real conversation to see if we're a fit. There's really only one way to find out.